Q1 Which innovation characteristics could apple leverage to manage resistance to the future generations of Apple watches?
Q2: Discuss the role of the propagation mechanism in reducing resistance to the Apple Watch.
Q3. What are the consumer characteristics that apple needs to influence to overcome consumer resistance to its smartwatch?
Q4. Discuss the barrier and sources of active and passive innovation resistance in the context of the Apple Watch.
Q5. Discuss various consumer segments that arise from variation in resistance.
Include a cover page, summary of case study, use questions as headings, answering them thoroughly incorporating your MBA knowledge, and citing all resources used.
