Strategic Plan

 Develop a strategic plan for the company that you selected at the beginning of your MBA program and share your plan with stakeholders.

Create a 10- to 15-slide presentation for key stakeholders to solicit their approval of your strategic plan. Address the following in your presentation: 

  • An introduction with mission and vision statements
  • Core values, ethics, and social responsibility principles
  • Analysis of the companys:
  • Internal environment (e.g. strengths and weaknesses related to resources, trademarks, patents, copyrights, or current processes)
  • External environment (e.g. opportunities and threats related to market trends, economic trends, demographics, or regulations)
  • An evaluation of internal and external environments impact on achieving the company strategy
  • Create a strategic objective for the company.
  • Create short- and long-term goals for achieving the companys strategic plan.
  • Determine methods for collecting data and measuring success of the strategic plan.

Include APA-formatted in-text citations and a reference page (with Speaker Notes).