Prepare a video/voice annotated presentation using PowerPoint (another presentation tool) video presentation appropriate for senior executive management (CEO, COO, etc.) on topics (course competencies) covered in MGT6151.21 Project Value Delivery Strategy and Planning (this course). This assignment is 15% of your overall grade, so please do not hesitate to contact Dr. Darnell if you … Read more
You are the proud owner of a local coffee shop. Business is good, but you’re looking to optimize your operations. Using the concepts covered this week, discuss the following: Marginal Analysis for Optimal Activity: You’re considering adding new pastries to your menu. How can you use marginal cost (MC) and marginal revenue (MR) to … Read more
1. What is the difference between structured and unstructured data? Why is it important for digital analyst to know what they are working with when it comes to data structure in marketing? 2. What are the 6 steps of social media analytics. Describe each step and then provide a justification why this methodology works in … Read more
For the approved company and topic, Milestone 4 expands further into identifying the key resources and roles that will execute the digital marketing strategy. In this milestone, you are to conduct the following in approximately 5-8 slides Organizational Chart of the Digital Marketing Department: Build an organizational chart diagram and heiarchy of the key roles … Read more
For this discussion, after reading the material and reviewing the videos this week, pick one key digital marketing role you believe is interesting. Review the job in more detail online and answer the following questions: 1) What is the role? 2) What are the key contributions and responsibilities of this role? 3) How does … Read more
For the approved company and topic, Milestone 3 expands further into the elements of the internal and external analysis and factors facing the strategy. In addition, Milestone 3 outlines the various techniques and approach to fix the strategic issue. What to deliver in Milestone 3: AIDA model: https://corporatefinanceinstitute.com/resources/management/aida-model-marketing/ Using this link look up the AIDA model … Read more
1. How does SEM differ from SEO and what are the main advantages and disadvantages of each strategy? 2. What are some common mistakes to avoid when optimizing a website for SEO? 3. How can you measure the effectiveness of an SEM campaign and what metrics should you track?
How can a business use artificial intelligence and machine learning to optimize their social media campaigns? How can a business effectively use influencer marketing in their social media strategy?
1) How has digital connectivity influenced the way in which consumers behave online and with companies? 2. Is content always king? What is your opinion? Provide justification and rationale.
After reading chapter 1, Select any 2 of the end-of-chapter discussion questions and list them in your post. In your discussion post, answer each question in detail with using the textbook and reference material to support your answers. Book TEXTBOOK(S) AND REQUIRED MATERIALS: Title: Strategic Digital Marketing: Modernizing 21st Century Business Author: Kyle Allison Publisher: … Read more