4-1 Discussion: Sponsorship
There are few business segments where sponsorship is more important than in sport management. Individuals, teams, and leagues count on revenue earned from sponsorships to fund yearly budgets, among other uses.
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3-1 Discussion: Market Segmentation
Choose a different sports organization from the one you chose for your final project, and describe three appropriate market segments that this organization should be marketing to and why. Search for articles related to market segmentation to support your discussion. After choosing those markets, create a ticket plan that would make sense for each of … Read more
Product/Service Selection
Name and describe an existing or proposed product/service that would be a potential focus of your final marketing plan. Justify the need for a marketing plan surrounding the existing or proposed product/service named.
2-1 Final Project Milestone One: Draft of Introduction (Section I)
you will submit a draft of the Introduction (Section I). Introduce your chosen product or service from an existing sport organization. You must also introduce the overall goal of your marketing plan in promoting the product or service. This will include an overview of the current state of the sport organization and potential opportunities for … Read more
Milestone Two
The organization is the braves This involves analyzing the current operations, management, and marketing of the organization. This should include all operations and management, all competitors, and the segment of the industry to which this organization belongs.
9-2 Presentation: Sport Tourism
Develop a proposal for the town you live in (or that is near you) to host a sport event that would be interesting to people worldwide. The intended audience is the chamber of commerce or other town officials. What programs would you develop to boost interest? Think through all of the contributing aspects such as … Read more
4-2 Discussion: Pay to Play
As an athletic director at a high school, what are your thoughts on implementing a pay to play policy? How would your thoughts change as a parent of a student-athlete? How about as a parent of a non-athlete?
Report to Management
Evaluate the approaches management used throughout resolving this issue based on the motivational theories and leadership behavior models in order to determine if they were successful in providing the most significant impact on organizational effectiveness. Why or why not?
4-1 Discussion: Collective Bargaining and Labor Relations
Professional sport leagues and player unions negotiate collective bargaining agreements that include the terms and working conditions of players in their respective leagues. Use this week’s resources and your own resources to select a common labor relations issue that has confronted the different professional sport leagues (NFL, NBA, MLB, and NHL). Several common issues … Read more
identify and share the mission statement of the sport organization you selected for your final project. Include the following: The mission statement itself The source where you found the statement
identify and share the mission statement of the sport organization you selected for your final project. Include the following: The mission statement itself The source where you found the statement Finally, explain whether the mission statement you provided adequately addresses all of the elements outlined above and in your reading. How would you change or … Read more