Plan 2 days of Facebook, Twitter, Instagram and YouTube for one of these two enterprises (NJ Titans or Dollar Rental Car) using this Social Media Planning Calendar Download using this Social Media Planning Calendar. Those 2 days are November 14, 15 (2022). You don’t need a link, but complete other cells in spreadsheet. Also, produce … Read more
Social media marketers, like TikTok, Facebook, Snapchat and Twitter are supported by advertising (it’s over 90% of their revenue). That means they need to monitor and analyze your discussions, posts, videos on their platforms and also monitor activity on the internet that occurs outside their platforms (including activities like shopping, messaging, streaming) to provide data … Read more
Q3. Find and describe some companies that use influencer marketing. Do you have enough evidence that this strategy has improved the sales of the companies? Q5. Nokia was very successful in the handphone market. Nokia’s market share was very high compared to Apple and Samsung. Look at the market share now. Where … Read more
Knowing how the design process works is different from actually being able to practice it (IDEO). The purpose of this assignment is to apply empathic design and contextual inquiry techniques discussed in class and in the readings. Choose a product or a product category (different from the one chosen for your team project) and … Read more
Reflect back on the first module. Look at how you defined marketing. Now, answer the following: Has your perspective of marketing changed? What three things did you learn that you did not previously associate with Marketing. Be specific.
How can commercials use psychological tricks in their advertising? How can commercials potentially influence consumer buying behavior? How can commercials help shape a brand image that is etched in consumers’ minds?
Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for KFC, refer back to the research you completed in Part 1 and Part 2: Product or Service and Price assignments. Conduct additional research related to place and promotion and use it to complete the Marketing Plan Analysis … Read more
Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for KFC, refer back to the research you completed earlier: Research as a starting point for the assignment. Conduct additional research related to consumer behavior, the company’s specific product or service, and the company pricing strategy, and use … Read more
What is a brand personality and why is it important to Marketing Strategy development and implementation? Now, which brand personality best describes your organization (place of employment)? What is it about these images that align with the mission and vision of the organization? What would you change about these images to make them more desirable … Read more
Review the market segmentation, targeting, an positioning strategy (STP) of your organization (place of employment). How can market segmentation be useful for the organization? On what factors do you suggest the organization base its market segmentation? How can the organization benefit from the market segment it pursues? Identify and discuss the targeting strategy that is … Read more