Take any company or brand of your choice. Analyze the behavior of its consumer (Use Chapter 5 slides for the analysis). Given the purchase process of the consumer for that product (e.g., identification needs or wants, searching for possible solutions, evaluating options, purchase, and post-purchase behavior), discuss what kind of integrated brand promotion strategy the company or brand can implement.
More specifically, what kind of promotional tools that the company or brand can use at each stage of the purchase process? Please describe in detail.
The submission format will be up to 2 pages, with 1-inch margins, single spaces, and Calibri 11 font
https://www.mediafire.com/file/v2rafs5njyv4aov/Chapter+5+-+Consumer+Behavior.pdf/file
