25. When referring to “exchange ” marketers are focusing on: A. the location where products and services are traded. B. the price charged adjusted for currency exchange rates. C. location-based tactics for creating value. D. promotional offers designed to stimulate barter. E. the trading of things of value. 26. Whenever Valerie has a new massage therapy customer she invites the person to be on her e-mail distribution list. In the process in addition to exchanging her massage therapy service for payment Valerie is gathering: A. information. B. promotional capital. C. pricing data. D. value cocreation. E. all of these. 27. Which of the following is a core aspect of marketing? A. Satisfying as many needs as possible. B. Creating a product that everyone will want to buy. C. Setting prices lower than all competitors. D. Making product place promotion and price decisions. E. All of these. 28. Which of the following questions must be addressed when making marketing decisions? A. How is the product to be designed? B. How much should the product cost? C. Where should the product be promoted? D. How will the product be delivered to the customer? E. All of these 29. Fiona has developed a new software application that automatically recalculates and reformats accounting information based on the standards used in each country. Her product is superior to anything that exists on the market. Which of the following questions will she have to address when making marketing decisions? A. How the software will be promoted? B. What price should she charge? C. Should she sell her software on the Internet? D. In what country should she offer the software for sale first? E. All of these 30. Marketing traditionally has been divided into a set of four interrelated decisions known as the marketing mix or four Ps including all of the following EXCEPT: A. product B. place C. performance D. promotion E. price 31. The four Ps comprise the marketing mix which is the ______________ set of activities that the firm uses to respond to the wants of its target markets. A. unpredictable B. external C. internal D. controllable E. global 32. The fundamental goal of marketers when creating goods services or combinations of both is to: A. defeat the competition. B. serve all consumers. C. operate according to government regulations. D. stimulate short-term sales. E. create value.
