Individual Term Paper
College of Business and Economics
The task for your term paper is to prepare a draft marketing plan for a product or service that you wish to consider for implementation. Ideally this would be an offering within the scope of your current healthcare employment, if feasible.
* You can choose the product or service
We will follow Appendix A of Essentials of Health Care Marketing
In Part 1 you are to complete the Company Profile and Industry Overview. Each should be limited to one (1) page in length addressing the points in Appendix A.
Appendix A of Essentials of Health Care Marketing
Company Profile
- Type of Organization
- Name of Organization
- Hours of Operation
- Scope of Service Line
- Clients Served
- Location of clinics/services
- Description of Business
Industry Overview
- social changes
- economic changes
- demographic changes
- healthcare delivery changes
- this is an analysis of the industry and economy in which the organization operates
- It demonstrated a current understanding of industry characteristics and trends
- a trend is a definite, predictable direction of events
- Conduct this type of research using secondary data sources
