Individual Term Paper – At least 2 pages – serious inquiries only
College of Business and Economics
The task for your term paper is to prepare a draft marketing plan for a product or service that you wish to consider for implementation. Ideally this would be an offering within the scope of your current healthcare employment, if feasible.
In Part 2 you are to complete the Service Overview and Competitive Analysis (aka the Product), again limited one (1) page on each topic.
Appendix A of Essentials of Health Care Marketing
Service Overview
What is the proposed new service proposal’s unique features/ benefits?
What value does it provide to key target Markets?
What are the benefits of this new proposal?
How is this new service positioned against existing services already offered by others?
What are you doing differently?
Competitive Analysis
Describe your competition service.
What is/are their point(s) of differentiation?
What real value do they deliver to the customer that others do not?
Describe their customer profile.
Detail the price strategy.
What is their marketing/advertising approach?
What are the opportunities or threats to your organization?
There is at least one page incorporating the Service Overview and one page incorporating the Competitive Analysis.
Attached is a copy of Part 1 to connect to Part 2.
