The above is my video instruction for the case studies. The two studies are very similar, so I only make this one video for illustration. See below for detailed instructions for each case:
–> Download Case 1 Instruction here: Landing Page Optimization Assignment with Wishpond.pdfDownload Landing Page Optimization Assignment with Wishpond.pdf
–> Download Case 2 Instruction here: Lead Generation Assignment.pdfDownload Lead Generation Assignment.pdf
COMPLETE BOTH CASE FOLLOWING THE INSTRUCTION I LEFT ON FILES
use the link below to get detailed direction of the assigment.
file:///Users/admin/Downloads/Lead%20Generation%20Assignment%20(1).pdf
assignment instruction
Lead Generation Campaign Assignment Background Your friend, Marco, just started a new personal training business. He’s been getting great feedback from clients. The only problem is that he relies on word of mouth to find new customers. Knowing about digital marketing, you recommend that he should create a lead generation landing page to get people to book free one-on-one consultations with him. Assignment Using what you learned in Chapter 3, create a personal training landing page offering a free one-on-one fitness consultation. What You’ll Need ● An offer to provide. For example, what does the free one-on-one consultation include? Remember to incorporate that information on your landing page to display a compelling offer. ● Information to collect. Does your friend want to collect people’s phone numbers? Would it be useful for him to know their fitness goals? Once you have an idea of the information you want to collect, you can add it to your form. ● Information and images. Remember, consumers like doing business with people they know. Try adding a photo and description of Marco. Also, feel free to add images and other custom content to capture the essence of his business. Once you have this information, it’s time to start designing the page! Getting Started 1. Create your free Stukent Wishpond account by visiting http://www.wishpond.com/w/stukent. IMPORTANT: Make sure you use the Stukent link to sign up and use your email address. Do not sign up using a Facebook or Google account. 2. Select the industry drop-down menu on the right and select “Fitness and Health.” This will pre-select all of the premade fitness campaign templates. 3. Select “Book a Free Fitness Consultation.” 4. Click “Add Content” to open page builder settings. 5. Edit the page and add whatever content you’d like. For more information on customizing pages, go here. 6. When you’re ready to publish your page, select “Publish” on the top right. Congrats! You just published your first lead generation landing page. Now Marco can get customers in no time by promoting this on his website, Facebook, Instagram, or Google Ads
