ASSESSMENT CRITERIA:
Presentation, format, structure and in-text referencing (10%)
Introduces (the context, problems and opportunities for the B, P/S and Macro Market (15%)
Aims, Objectives & Strategies (15%)
Micro-market analysis sections (25%)
Proposition, evidence (10%)
Results of success, metrics, media and mandatories (25%)
USE Arial 10 for your words.
USE SIMPLE, EFFECTIVE AND AS FEW WORDS AS POSSIBLE for each section, WITH THE INTENTION OF KEEPING CONCISE.
USE PUNCHY, PITHY, ORIGINAL and extremely economical language, supported with in-text reference evidence. STATE ASSUMPTIONS where absolutely necessary.
CREATIVE BRIEF TEMPLATE (separate document): 1,000 of your own WORDS (REQUIRED IN A PROVIDED REPORT STRUCTURE):
