For this task you are required to read the HBR article “Branding in the Digital Age” and answer the following:
– How do brands engage with customers by adopting the customer decision journey analysis?
– Share one (1) brand cited on the article as an example to support your answer.
https://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places
