The purpose of this journal is to compare and contrast two communication techniques that can be used to improve employee trust and engagement.
Your response should include the components below:
- Explain why communication is essential in an organization.
- Discuss the relationship between strategic planning and communication.
- Explain the ways that effective communication improves employee trust and engagement. Focus on comparing/contrasting two types of channels or techniques (e.g., on-site meetings, employee surveys, workshops).
- Explain the types of situations where each channel or technique would be most effective. Provide examples and facts for your audience. Avoid simply offering an opinion; rely on valid academic research.
2. Dove has continued its social media public relations (PR) campaign on beauty and self-esteem. In 2014, Meaghan Ramsey presented “Why Thinking You’re Ugly is Bad for You” at a TED Talks event. In the TED Talk presentation, Ramsey does not mention Dove. Without focusing on the organization in the speech, why would this be a good PR event for Dove? What does it achieve for the organization? Why do you think Ramsey, who is the Global Director of the Dove Self-Esteem Project, chose this way to communicate with Dove’s customers (and potential customers)? What are the advantages? What are the disadvantages?
