Group project where we are creating a tactical plan for Starbucks using the 4Ps and I have to work on the Promotion section of the project. Below are the instructions of what we need to focus on this section. We are creatidecide to implement a new lunch menu with more options since Starbucks do not have a lunch menu to choose from.
Promotion
Marketing communication goals (3): describe it and explain why it is important
Measurements/Key Performance Indicators (KPI) aligned with goal
Channels recommended (3) based on Persona
Apportion budget for Integrated Marketing Communications
Remember the SMART Framework for objectives and explain how your meet them:
