UNit 3 DB Marketing

  1. Collaboration in a business environment is a best practice that leverages the collective knowledge of the team assembled. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual. Please describe the process you plan to use to conduct research, identify findings, and develop the Comprehensive Project due in Unit 5 and present a preliminary outline indicating how you intend to organize the project deliverable.
  2. Please review the process and outlines of other students, providing an objective assessment and constructive feedback that will help strengthen the effectiveness of their efforts and the quality of the finished product.
  3. Understanding the customer profile is essential to the overall marketing plan. The customer profiles also help with selecting the correct media for the target markets. Complete the following:
    1. Provide an overview of your product
    2. Choose three possible profiles for your products target market/audience. Explain the profiles.