A brand is a story always being told -Scott Bedbury (Nike and Starbucks executive) , quoted in
LinkedIn is a powerful social media tool that can help you communicate your personal brand. For the Unit 4 Assignment, you will create a professional profile. You do not have to create an account for this assignment. Following the items in the , you will write out the profile information in a Microsoft Word document. If you have an existing LinkedIn account, review the current content and update it to meet guidelines for this assignment.
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