Unit I
Unit I Discussion Question 1 (10 points) o Prompt: Talk about a figure in your life (parent, teacher, pastor, etc.) that taught you a valuable lesson about discipline. How did you view it as you were being disciplined then in comparison to how your view has changed now?
o Requirements: 250-300 words
Discussion Question 2 (10 points) o Prompt: The Ten Commandments, like healthcare marketing, gives a guideline for how to live a healthy, righteous life. How should The Ten Commandments factor into healthcare marketing decisions, both as a professional and as a consumer?
o Requirements: 250-300 words
Unit 2 Discussion Question
Discussion Question 1 (10 points) o Prompt: Describe an effective marketing campaign that changed your opinion of a specific company/product, and explain why it was effective.
o Requirements: 250-300 words
Discussion Question 2 (10 points) o Prompt: What do you think the key components of an effective marketing plan are for a healthcare organization? Discuss why they are important.
o Requirements: 250-300 words
Unit 3
Discussion Question 1 (10 points) o Prompt: What are some of the basis in which markets are delineated by healthcare facilities in order to facilitate marketing efforts?
o Requirements: 250-300 words
• Discussion Question 2 (10 points) o Prompt: If everyone is arguably a healthcare consumer, what factors prompted a move from mass marketing to a more targeted marketing approach?
Requirements: 250-300 words
Unit 4
Discussion Question 1 (10 points) o Prompt: Viewing your body as the temple of the Holy Spirit where the Bible commands you to honor God with your body, how do you differentiate healthcare needs and healthcare wants?
o Requirements: 250-300-words
Discussion Question 2 (10 points) o Prompt: Discuss the various types of goods discussed in the chapter and the way each of those goods are marketed to the consumer. Give examples.
o Requirements: 250-300 words
Unit 5
Discussion Question 1 (10 points) o Prompt: How has the onslaught of social media affected you personally in regards to your personal life and professional career? How does the Bible instruct you to handle this new medium?
o Requirements: 250-300 words
Discussion Question 2 (10 points) o Prompt: Locate a newspaper or journal article on healthcare marketing in regards to the impact social media has played on the healthcare industry. Analyze the article.
o Requirements: 250-300 words
Unit 6
Discussion Questions: Post your initial responses by Wednesday 11:59 p.m. and respond to the discussion of others by Saturday 11:59 p.m.
Discussion Question 1 (10 points) o Prompt: Why is return on investment for marketing dollars a heightened concern?
o Requirements: 250-300 words
Discussion Question 2 (10 points) o Prompt: Why do healthcare organizations need to understand market share, and what developments in healthcare are increasing the significance of market share data?
o Requirements: 250-300 words
