Q1. Discuss your use of marketing research to be used to gather information on present or potential customers. Which forms of marketing research would be best in gathering consumer information relating to the product/service? (Ch.4)
Q2. Explain several external forces that affect your marketing planning and strategy. (Ch.4)
Q3. Discuss the aspects of your customer relationship management (CRM) program. (Ch.5)
Q4. Explain which consumer characteristics (personal, psychological, cultural, situational, social) matter most in the purchase decision. (Ch.6)
Q5. Explain how the product/service is positioned in the market. Create a positioning statement for the product/service and explain its rationale. (Ch.7)
Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. The assignment should be submitted as a Microsoft Word document.
