Using an advertisement or commercial of your choice, analyze the advertiser’s use of ethos, pathos and logos while taking into consideration the advertiser’s intended audience. All three rhetorical appeals must be present in the advertisement/commercial.

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Purpose

The purpose of this assignment is enable you to formulate into writing your analysis of visual representations of ethos, pathos and logos, and how these rhetorical appeals are used to persuade. Refer to the Overview of the Rhetorical Analysis Essay for specific details on the content of each paragraph.

Instructions

  1. Develop an effective rhetorical analysis essay (750-1000 words) about the advertisement/commercial you chose.
  2. Format your paper according to .
  3. Attach the image from the ad or embed the video above the title of your essay. 
  4. Write an interesting title that captures the interest of your reader and focuses your essay.
  5. Begin with a strong introduction that engages your reader and provides a clear thesis at the end of the introduction.
  6. Write one paragraph that discusses the intended audience.
  7. Write three support paragraphs, one for each rhetorical appeal (ethos, pathos, and logos). Include relevant concrete examples from the ad and discuss whether the appeals are used effectively.
  8. End with a strong conclusion that discusses the overall effect of the ad with regard to ethos, pathos, and logos. Restate your thesis in a different wording and sum up what the reader should take away from the essay.
  9. Use in-text citations as needed.
  10. Add an MLA formatted Works Cited as a separate page at the end of the essay. Use these resources to format MLA citations.
    • (follow the example for a YouTubevideo)
  11. Proofread your essay. Check for clear content and accurate sentence mechanics.
  12. Save your rough draft as a Word or Google doc and submit it as a file upload