View the video in the link below AND read the article that follows it. Then, answer the discussion questions that follow. Please do not generate your responses on ChatGPT and copy/paste them as a response for this assignment. Your answers should reflect your own unique thoughts and reflections from the video. Please NUMBER your responses in the same sequence as the questions. Answers to the discussion questions should be well thought out, integrate what you have learned in classroom lectures, and demonstrate a solid grasp of the marketing principle(s) and concept(s) featured in the video. Video Title: Grocery Stores & Restaurants Are Fighting for Customers Run Time: 2:49 Video Clip Link: https://www.youtube.com/watch?v=P_1zDjsYZeA Article Title: The Rise of the Grocerant Article Link: The Rise of the Grocerant – Eater What type of competitive force are restaurants and grocery stores (refer to competitive forces in Lecture 7 – The Marketing Environment)? After identifying and defining the competitive force, provide evidence to support your answer. How is inflation impacting restaurants compared to supermarkets? Discuss your answer by referencing the marketing environment (Lecture 7 – The Marketing Environment), including what it is and the ways in which it can affect businesses. What strategies are restaurants using to capture a greater share of consumer purchases? What strategies have you noticed that grocery stores are using to battle back and retain their customer market share? Make reference to the concept of market share (Lectures 3 and 4 – Planning, Implementing, & Evaluating Marketing Strategies)
