(chapter 15 attached
Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.
Also, provide a graduate-level response to each of the following questions:
- Imagine designing a conjoint for your b-schools caf. In particular, youre in charge of the daily pizza orders. Pizzas are trickywhile theyre a simple food, they can be created in a zillion combinations. What factors should you test in terms of your fellow students likely preferences? Wheat crust vs. white, thick vs. thin, plain cheese vs. sausage vs. sausage and green pepper vs. vegetarian (you get the picture). Design a conjoint that would result in identifying 2 or 3 popular slices that your caf managers could order every morning. The student body knows youre responsiblehow do you make most of them happy?
This activity/assignment will help students understand surveys for assessing customer satisfaction Activity: Create a short customer satisfaction surveys for the B2B and B2C customers of a company selling laptops or similar products. How do these surveys differ from each other?The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible.
(chapter 16 and 17 attached)
Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.
Also, provide a graduate-level response to each of the following questions:
- Think of a company youd like to interview with, and list 1-2 specific factors for each of porters five forces.
- Pick your favorite brand and look at the 5Cs for that company. What is the brands situation analysis? Based on that assessment and what you know of the brand, what recommendations would you make to the company regarding that brand or its business?
This activity/assignment will help students understand strategies for market penetration, product development, market development, and diversificationActivity: Pick a product of your choice and use the Ansoff product-market growth matrix to design strategies for market penetration, product development, market development, and diversification for the said product.
