Evaluating a Corporate-Societal Relationship
Preparation
According to the textbook, the current world economy is increasingly becoming integrated and interdependent; as a result, the relationship between business and society is becoming more complex. In this assignment, you will be researching a Fortune 500 company from an approved company list provided by your professor.
Here is the list: AT&T, Cigna, Exxon Mobil, Ford, Home Depot, JP Morgan Chase, Lockheed Martin, Marriott, P&G, and Target.
Instructions
Write a 45 page evaluation of your chosen companys performance with respect to its stated values. Do the following:
Summarize the companys primary products and or services.
Suggest three ways in which the primary stakeholders can influence the organizations financial performance. Provide support for your response.
Describe two critical factors in the organizations external environment that can affect its success. Support your assertions.
Assess the companys biggest success or missed opportunity to respond to a recent or current social issue. How did it impact company performance?
