Instructions
For this discussion, use the healthy food restaurant scenario as the basis for your response:
- Your business partner is strongly opposed to your proposal to charge your largest customers lower prices for your web-based services than what you charge your smaller customers. She is arguing it is unethical, unfair, and possibly illegal.
Post a Response
Address the following in your discussion post:
- Make the case that both groups of customers will be satisfied with the deal and that this is a perfectly legal form of pricing in a business-to-customer relationship.
- To what degree is this type of price discrimination?
- How will the plan increase revenue?
- Why will both groups of customers be satisfied with the deal?
- Why is this a legal form of pricing?
- Use evidence from your textbook or other reputable sources, including any help in the discussion preparation, to support your case to your business partner.
