Using the company you selected for your Course Project, write a one-page summary that answers the following questions.
- Will you use an intensive or selective channel strategy and why?
- How many channel levels will you use and why (i.e., 0, 1, 2, 3, mixed)?
- Will you use a push strategy that is forecast driven or a pull strategy that is demand driven and why?
Please follow APA 6th edition guidelines and submit your assignment as a Microsoft Word document.
Rubric
Video Paper RubricVideo Paper RubricCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeGood Quality ContentUse high-quality sources. Ideas and data are relevant and reported accurately.15 ptsFull Marks8 ptsPartial Credit0 ptsNo Marks15 pts
This criterion is linked to a Learning OutcomeClarityIdeas are expressed clearly.15 ptsFull Marks8 ptsPartial Credit0 ptsNo Marks15 pts
This criterion is linked to a Learning OutcomeIncludes all sectionsSection covers all sections of the marketing plan required for the respective week’s submission. Specifically details what is needed for planning for the course project company selection.15 ptsFull Marks8 ptsPartial Credit0 ptsNo Marks15 pts
This criterion is linked to a Learning OutcomeEditing and formattingSubmission was carefully revised, edited, and proofread. Follows APA guidelines and demonstrates graduate-level writing.15 ptsFull Marks8 ptsPartial Credit0 ptsNo Marks15 pts
Total Points: 60
