1. Watch the video “The Worst Marketing Blunders of 2019” (2:32)
- Research a brand that has experienced challenges in the business world over the last three years.
- Analyze and explain which of the 4Ps was most impacted. (Note: do not use one of the brands from the video)
- In hindsight, what could this brand have done to avoid the business challenge you identified?
2. Watch the video “Sell Like a Girl ScoutLinks to an external site.” (2:02)
- How could you implement some of the same strategies the Girl Scouts used when marketing your product or service?
