Using the company you selected for your Course Project, write a one-page summary that discusses how you will conduct internal marketing to ensure employees’ engagement and satisfaction so they are more likely to convey a positive message and brand experience to your customers. In your response, consider the following factors.
- Alignment of internal and external perceptions
- Embracement and communication of brand values
Please follow APA 6th edition guidelines and submit your assignment as a Microsoft Word document.
*Focus on the first 2:48 of this video, which contains the content about employee engagement. The remainder of the video, from 2:49 to 3:30, summarizes several other videos from the series and is not necessary to watch.
