1. When parties agree to exchange goods for services this arrangement is best identified as:A. factoring.B. expropriation.C. bartering.D. forfaiting.Answer: ____ ______2. The theory that a government should guarantee an emerging industry a large share of its domestic market until the industry becomes efficient enough to compete against imports is known as the __________.A. compound sanction policyB. import substitution policyC. infant industry argumentD. balance of trade agreementAnswer: __________3. A __________ strategy allows a company to optimize its performance for each country in which it operates but it does not foster synergy among the different countries.A. globalB. transnationalC. low-cost leadershipD. multidomesticAnswer: __________4. A __________ decision is a noncomparative strategy that sometimes occurs because managers receive proposals from another company to set up a joint venture or distribution arrangement or to sell or buy off the company’s business units.A. go-no-goB. divestmentC. reinvestmentD. discontinuanceAnswer: __________5. Governments are most likely to place quotas on:A. exports.B. imports.C. foreign direct investment.D. subsidies.Answer: __________6. The major factor cited by workers as their reason for organizing a union is:A. long hours.B. lack of a pension plan.C. desire for a 4-day work week.D. management’s unfair attitude.Answer: __________7. During a union organizing campaign which of the following would usually be considered a legal employer activity?A. Telling employees what the effects of unionism might beB. Withholding a holiday bonusC. Threatening to close the plantD. Creating undesirable working conditionsAnswer: __________8. Through collective bargaining unions have strived to check further layoffs in heavily depressed industries by agreeing to:A. givebacks.B. open shop agreements.C. grievance arbitration.D. 4-day workweeks.Answer: __________9. The major difference between common union and nonunion grievance procedures is:A. successive steps in union procedures.B. binding arbitration.C. that union procedures are written.D. supervisor and employee discussion of the grievance.Answer: __________10. In total the Supreme Court’s rulings on the concepts and practice of a seniority system have:A. dramatically changed the nature of seniority systems in labor agreements.B. given negotiators a reason to change seniority systems in future negotiations.C. been inconsistent and hard to interpret.D. generally upheld those provided in collective bargaining agreements.Answer: __________11. __________ is the value of a brand and our perception of it.A. Brand knowledgeB. Brand equityC. Brand awarenessD. Brand imageE. Top-of-mind awarenessAnswer: __________12. Patricia is the brand manager of a new beverage and she needs to make sure when choosing the brand name that it is easily pronounced meaningful and familiar in order to create brand __________.A. transferabilityB. awarenessC. adaptabilityD. powerE. elementsAnswer: __________13. Inviting baseball fans to sit in a designated section of the stadium to drink Coca-Cola and watch the game at Turner Field in Atlanta is an example of what marketing strategy?A. Experiential MarketingB. One-to-one MarketingC. Permission MarketingD. Invitational MarketingE. Commodity MarketingAnswer: __________14. Chesterton Corporation wants to include all the brand elements to create strong brand equity. Which list includes all the brand elements?A. Brand names and URL’s; logos and symbols; signs and advertisements; characters; and slogans and jinglesB. Brand names and URL’s; logos and symbols; slogans and jingles; promotional aides and designs; packaging and signageC. Brand Names and URL’s; logos and symbols; characters; templates and formatted plans; and slogans and jinglesD. Brand names and URL’s; logos and symbols; characters; slogans and jingles; and packaging and signageE. Brand Names; logos and symbols; characters; slogans and jinglesAnswer: __________15. __________ is based on the advantages of efficiency and economy. In general it is desirable to create associations that make sense to as many brands nested at the hierarchical level below as possible.A. Desired awarenessB. The principle of efficiencyC. Sub-brandingD. The principle of prominenceE. The principle of relevanceAnswer: __________16. For any project the objective is usually defined in terms of __________ __________ and __________ (also known in the industry as the “triple constant”).A. scope schedule resourcesB. schedule cost qualityC. cost scope planningD. scope schedule costAnswer: __________17. __________ empowers team members to accomplish job objectives on their own accord and to be held accountable for their results.A. BrainstormingB. ConflictC. DelegationD. TrustAnswer: __________18. The equation for calculating an activity’s latest start time is LS = __________A. LF – duration estimate.B. LF – actual finish.C. early finish duration estimate.D. late finish duration estimate.Answer: __________19. The objective of the cost section of a proposal is to convince the customer that the contractor’s price for the proposed project is:A. inexpensive and affordable.B. competitive and fair.C. realistic and reasonable.D. fair and comprehensive.Answer: __________20. __________ is a hierarchical tree of end items that are to be accomplished by the project team during the project.A. Needs AssessmentB. Risk Management PlanC. Responsibility MatrixD. Work Breakdown StructureAnswer: __________
