TOPIC: Why should I stop smoking? An experimental study on successful compliance-gaining strategies for health communication.
Relate research to health communication messages.
Schenck-Hamlin et al.’s Typology of Compliance-Seeking
(Ingratiating, Promise, Debt, Esteem, Allurement, Aversive stimulation, Threat, Guilt, Warning, Altruism, Direct request, Explanation, Hinting, and Deceit). Explain the study that Schenck-Hamlin et al. conducted to develop the 14 typologies of compliance-gaining strategies. That is how they carried out the study, the results, the participants, and so on.
Review of Other Compliance-Gaining Strategies used in Health Communication
Here, we would get about 4-5 examples of health messages and review the communication style used in those messages. It could include health campaigns, public service announcements, and health-related advertisements, amongst other things. The contents we would review will be anything trying to convince people to do health-related things.
Review of Campaigns Against Smoking
Here, we would be doing the same thing we did in the previous section, but this time we would focus on campaigns against smoking- just as a way to narrow down our scope.
The “How” of Communication.
We would talk about the fact that people also pay attention to how we present our messages and not just the content of the message. We would draw our hypotheses from this section. So, based on the content of this place, our hypotheses would look something like this:
