Wk 6 – Apply: Signature Assignment – Strategic Marketing Plan

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Assignment Content

  1. Write a 700 to 1,050-word paper in which you evaluate the specific product or service identified in Week 1(I chose Nike, Air Jordans) . 
    Evaluate the marketing strategies, objectives, and tactics for your product or service using the four Ps (See Attachment) as it relates to the following: 

    • Target market
    • Financial goals
    • Ethical considerations
    • Analyze the concept of corporate social responsibility and how it relates to new products and objectives that align with your marketing plan.

      Format your paper according to APA guidelines.

    • Must use Proper Citations THROUGHOUT PAPER and provide REFERENCES as well!