Scenario:
You are a former Navy officer and fighter pilot who is now the controller of a division of TransGlobal Airlines, which utilizes a fleet of corporate jets for charter at several airports in the southeast part of the United States. Your divisions private charter clients include several Fortune 500 companies in the region. The Chief Financial Officer (CFO) has informed you that the company is considering the acquisition of two smaller aviation firms in the Caribbean specializing in chartered flights for luxury vacations using light aircraft (60 passengers or less). The CFO has tasked you with assessing the organizational benefits of acquiring these aviation firms.
Before evaluating these aviation firms, you want to evaluate the performance of TransGlobal Airlines.
Prompt:
Write a memo to the rest of the leadership team at TransGlobal Airlines, identifying strategic objectives and key performance indicators (KPIs) to help evaluate the companys performance. Use the information provided to you in the TransGlobal Airlines Company Information document to complete your memo.
Specifically, you must address the following rubric criteria:
1. SMART Goals: Write at least one strategic objective using SMART criteria for each of the four components in a balanced scorecard. Explain your rationale for choosing each objective.
Financial
Internal process
Customer
Learning and development
2. KPIs: Identify at least one KPI corresponding to each strategic objective.
Explain how you determined the KPIs.
Guidelines for Submission:
Submit a 1 page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style.
Rubric:
1. SMART Goal: Financial
2. SMART Goal: Internal Process
3. SMART Goal: Customer
4. SMART Goal: Learning and Development
5. SMART Goals: Rationale
6. KPIs
7. KPIs: Determination
8. Citations and Attributions
