Written Strategic Proposal – Part 1

This is case study and strategic proposal for Absolut Vodka. Please clearly explain and define the below in separate sections.

1. Introduction of the background and history of the firm.
2. Description and analysis of current situation (company’s standing overall)
3. Mission statement (Please briefly explain).
4. Issues of social responsibility and business ethics faced by the firm.
5. The managerial board and CEO, their backgrounds, and career experience.
6. Current long-term vs. short-term objectives.