Assess the situation, including the future direction of the company, providing a well-reasoned SWOT Analysis. Determine the feasible alternatives (not to exceed 3) for the company, outlining the advantages and disadvantages associated with each. Select the most feasible alternative as your recommendation, elaborating on why and how it is ideal in meeting the companys objectives, including its desire to improve quotas. Provide a (virtual) action plan as to how the strategy you are recommending is going to be executed, the time horizon for the plan, the budget, and so on.
Access ‘Developing and Maintaining Long-term Customer Relationships, Ch. 10. Slides
Use the format shown.
