Prepare a PowerPoint presentation (12 slides maximum) comparing and contrasting two global companies of your choice.
In your analysis, address the following at a minimum:
One slide summary for each of the companies and products
What global marketing strategies have these companies implemented to stay ahead of their competitors? Make sure to incorporate the marketing mix variables, pricing and market segmentation.
What are their human resource strategies with regards to staffing and retaining talent?
What is their source of competitive advantage?
If you were the leader running
