Your task is to assume the role of Alison Sampson as President of Cushy Armchair, headquartered in Hong Kong, a newly acquired furniture subsidiary of Cabletronica. You are an experienced finance executive who has risen quickly through the ranks of Cabletronica, a large American cable network television and Internet service provider. Your decisions will have a major impact on the success of Cabletronica’s diversification strategy. Your “experience” (Cultural Aspects…INTB 6212) includes numerous management situations (Charles Foster, Arla Foods, Delta Beverages, Sophia Tannis) and “briefings” about other cultures (e.g. GlobeSmart); the selection of global leaders; as well as the stages and issues involved in being an expat on an international assignment. Now it is time for your own international assignment.
Class Discussion Questions:
Worksheet for Cushy ArmChair: click here to view the worksheet click here to view the worksheet – Alternative Formats
- What course of action did you choose? Use the worksheet to help you think through the case in a structured way–You do not need to submit the worksheet. It will help you determine the course of action you should take.
- How did it work out? Why do you think it was successful or not?
- What barriers to success did you encounter?
- If it was not successful did you try a different course of action? What did you do differently?
