Introduce your chosen product or service from an existing sports organization as well as the overall goal of your marketing plan for promoting this product or service. This will include an overview of the current state of the sports organization and potential opportunities for the organization. A. Provide an overview of your chosen sports organization and the product or service you have selected to be the focus of your marketing plan. (Remember that this must be an existing sport organization, but the product or service may already exist or maybe a new, proposed product or service.) B. Introduce the overall goal of your marketing plan, including a brief allusion to the determinants of the plan’s success. C. Describe the current state of your chosen sports organization (e.g., popularity, recent events, history, previous marketing initiatives). D. State and describe the mission statement for your sports organization. E. Briefly describe potential sales and revenue growth opportunities that this marketing plan could help develop for the sports organization.
