Choose a company that is facing a significant marketing challenge, such as declining sales, negative brand reputation, or strong competition. Your assignment is to develop a comprehensive marketing strategy that addresses this challenge and helps the company achieve its goals. Your written report should include the following sections:
- Executive Summary: A brief summary of the company’s current situation, the marketing challenge it is facing, and the key recommendations for your marketing strategy.
- Situation Analysis: A brief analysis of the company’s current situation, including its strengths, weaknesses, opportunities, and threats. Use relevant marketing frameworks and theories covered in this course and in our class time together to support your analysis, and be sure to focus on the factors that are driving the marketing challenge.
- Target Audience: A clear description of the company’s target audience, including their demographics, psychographics, and behavioral characteristics. Use relevant consumer behavior theories and frameworks to support your analysis, and explain how the target audience’s needs and preferences are influencing the marketing challenge.
- Objectives and Strategies: Clear and measurable marketing objectives that address the marketing challenge and align with the company’s overall goals. Use relevant marketing frameworks and theories to support your objectives, and explain how your marketing strategies will help the company achieve its objectives.
- Conclusion: A summary of the key points of your marketing strategy, and a reflection on the challenges and opportunities that you faced in developing it.
Your 4 to 5 page written report should be well-structured, logical, supported by at least four credible sources and concise, and should demonstrate your commitment to continuous development as a successful business professional.
