I’m going to ask that EVERYONE post an advertisement that either targets young consumers via social medial/viral/influencer marketing AND/OR an ad that engages with a contemporary social movement (e.g., feminism or #BLM).
Please indicate if you want us to discuss your ad using:
- Serazio’s “Selling Millennials” (upload files)
- Jones’ “Brands may support Black Lives Matter, but advertising still needs to decolonise”
https://theconversation.com/brands-may-support-black-lives-matter-but-advertising-still-needs-to-decolonise-133394
Also, remember to tell us where you found the ad and who you think is its target audience. (Context matters!) You are welcome to pose a specific question OR simply ask your peers how the article and its key terms lend insight (or challenge?) the advertisement.
Responders, I expect you to engage extensively with the text and the key terms to inform your analysis/opinion. You must use two (2) key terms or specific concepts from the required text to frame your analysis.
Posting an ad DOES NOT count as one of your four posts — everyone will have to engage extensively with at least two (2) different images/discussions on this thread.
Good luck and I look forward to seeing what you find!
