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(Marketing Plan: Product or Service)
The product or service must be identified this week as it will serve as the basis for the Weeks 3, 5, and 8 Summative Assessments.
The completed integrated marketing plan will include the following:
- Executive summary
- Research
- Target markets
- Product strategy
- Pricing strategy
- Communication and promotional strategy
- Sales strategy
- Distribution strategy
- Sales forecast
- Conclusion
- Appendix
