Health Care Marketing- final project

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Exercise Content

  1. Class Final Project:
    You are the Marketing director for a new Health Care center in Miami. It can be a general Health Care center offering many diverse services or a specialized one e.g. a Dental care center (this is just a suggestion you can choose the type of Health center you prefer).
    Create a website (Wix.com offers free website building) which will include all the information of your new business.
    Also write a paper with your Marketing plan – 5 pages min excluding the abstract and references page/s.
    Your paper must include –

    • An abstract page with a summary of your company and its services.
    • Analysis of your service/services.
    • What is the company’s Mission and Vision?
    • List how many local or national competitors are powerful and with which competitors will your company compete against, and how?
    • How will the company differentiate its product from the competition?
    • Define your Target market and your Customer profile.
    • Develop this Marketing Plan, by using Marketing Principles learned in class, … Be creative…