Knowing Your Audience


 

Imagine that you recently became the president of your local Community Improvement Association, and you need to prepare a speech about the pros and cons of building a community swimming pool. Before you start to design your presentation, you will need to analyze the audience (community members).

Select one of the categories below and explain how this information about the audience would affect the design and delivery of your speech. Thoroughly explain why. Remember, you are not focusing on the pros and cons of a pool. You are discussing how analyzing the audience will affect the design of your presentation.

  1. Age of audience.
  2. Audience attitude about a community pool.
  3. Socio-economic status of audience.