Ethical Standards

• Kathy R. Fitzpatrick (2002). “From Enforcement to Education: The Development of the PRSA Member Code of Ethics 2000,” Journal of Mass Media Ethics 17 (2), 111-135. Available through FIU libraries.
• Review: Public Relations Society of American Member 2000 Code of Ethics.Links to an external site.
• Council on Public Relations Firm Code of Ethics.Links to an external site.
• Principles and Practices for Advertising Ethics

Actions

• Hal Dean (2005) “After the Unethical Ad: A Comparison of Advertiser Response Strategies

Actions

” Business and Society Review 110:4 433-458.

Watch

• “A Question of EthicsLinks to an external site..” An interview sponsored by the Public Relations Institute of Australia.

Assignments

• Case:“Role of Public Relations in the Alar Scare

Actions

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• Case Response:Applying professional ethical standards in public relations and advertising, develop and post one approximately 700-word response to the above case. *Justify* your answer on the basis of your analysis of professional ethical standards in public relations and advertising. Response must incorporate an analysis of the article by Hal Dean and the “Question of Ethics” video. Post must avoid summarizing the case. I’m looking for analysis. Post must include citations of appropriate codes/standards.