Target Market

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Target MarketWorksheet

 

Part 1: Description of Target Market

Write a 250-500-worddescription of your target customer (i.e., your customer persona). Describe the key demographics of your target market, including customer description, location, behaviors, psychological profile, and other population attributes.

 

Part 2: Table

Consider how you would expand into other markets. These may include other demographic groups, other regions, other countries, etc. Then, select a second and third target market to focus on. Customers in alternative markets will likely have similar attributes to the initial target market with some major differences. Complete the table below comparing similarities and differences between the primary, secondary, and tertiary target markets.

Segmentation Basis Segmentation Attributes Primary Target Market – Persona Description Secondary Target Market Tertiary Target Market
Demographic Age    
Gender    
Education    
Income    
Family Status    
Other Demographic Attributes    
         
Geography Country    
Region    
Environment (Rural/Urban)    
Other Geographic Attributes    
   
Psychographic Social environment    
Personality    
Lifestyle    
Lifestyle Changes    
Other Psychographic Attributes    
   
Behavioral Purchase Drivers    
Purchasing Behavior    
Other Behavioral Attributes    

 

Part 3: Graphic

Design and create a one-page graphic (advertisement, brochure, or flyer)about your product or service created in the Topic 3 assignment to appeal to customers. The goal is to generate customer awareness and interest in your product or service. You may paste it in this worksheet or attach it as a separate document.

Part 4: User Journey Map

This portion of the assignment is to document the process by which a customer engages with your business, purchases, and utilizes your product or service. You may refer to the topic Resources for more information about journey maps.

Create a journey map of how your customer interacts with your business to purchase and use your product or service. This should be submitted as a bulleted list of all stepsin the purchase and use processes. Be sure to include the entire process (i.e., every step the customer takes from first considering purchase [location, product, etc.] until product is used or service delivery is completed).