Adolph Coors Company

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Case Study: Adolph Coors Company

Answer the following Questions – 

  1. What are the current problems of Coors?
  2. How are these problems affecting the corporate reputation of Coors?
  3. What would Shirley’s communication objective be if Coors agreed to the interview? If the brothers did not do the interview?
  4. Should Shirley Richard encourage or discourage the Coors brothers to go on “ 60 Minutes ”?
  5. What suggestions would you have for improving media relations and corporate reputation at Coors?

Around 1000 words