Course Objectives:
- Analyze marketing decision support systems and their impact upon marketing management systems
- Analyze the appropriate marketing strategies to apply at each stage of the product life cycle
- Assess situations that present potential legal and ethical issues and develop solutions for those issues
- Assess the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies
- Assess the major influences in current consumer and organizational buying decisions
- Construct a strategic marketing plan
- Evaluate business situations using critical thinking skills
- Evaluate the opportunities provided by technology for businesses
- Interpret the challenges a company faces in developing new products in today’s global economy
