You have been hired as a consultant to help Ford Motor Company return to its glory days, when either Henry Ford or Alan Mulally ran the company. In doing so, you must produce a short report to Jim Hackett, Ford’s CEO, that conveys your observations of Ford’s current situation (situational analysis), and a proposal of strategic actions Ford should take to be the model automotive company of the 21st century. Thus, you task is to answer the following questions based solely on the information provided in the case:
