Wk 1 Discussion


Consider the purpose of a strategic plan and why it is important for businesses to engage in the process, regardless of their size.

Respond to the following in a minimum of 175 words:

  • Which stakeholders should be included in the strategic-planning process?
  • Why is it important to include the stakeholders you identified in the process?
  • What level of decision-making do the stakeholders, or should the stakeholders, have in the process?
  • What role does a communication plan have in the strategic-planning process?