Strategic Business Management Case Study- WeChat


Youtube video link

(12) How China Is Changing Your Internet | The New York Times – YouTube

Please use your own words. No references allow.  You must thoroughly answer all the questions (min. 300 words). You need to draw from theories and concepts rather than using common sense. Chapter materials are on the PowerPoint.

1. What is design thinking, and how is it different from grand design? When is grand design more effective in innovation than design thinking?

2. What is WeChat’s approach to innovation?

3. What are some key components of grand design?

4. What should innovators take away from WeChat’s experience?