- Describe the target market for your chosen company, whether it’s based the snack food company scenario or a start-up company of your choosing. Be sure to include the following:
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Demographic Description: Age, income range, gender, family size, education, occupation, et cetera.
- Example: A likely user for X product is a male aged 25-34 who earns between $35,000 and $55,000 per year and has a four-year college degree.
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Geographic Description: Area you would like to serve, density (urban, rural), nature of location (mall, business center, et cetera), climate condition.
- Example: Atlanta.
- Lifestyle Description: Where do your customers shop, what do they do for leisure, what kind of clothes do they wear, what type of cars do they drive, et cetera?
- Psychographic Description: How would you describe your target market, for example, socially responsible, trendsetters, or fun-seeking?
- Purchasing Pattern Description: How will your target market use the product, how many times will they buy it, where do they buy the product, how do they pay for it, et cetera?
- Buying Sensitivities Description: What factors are important to the customer before they buy (price, quality, customer service. packaging, et cetera)?
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Demographic Description: Age, income range, gender, family size, education, occupation, et cetera.
Post at least one substantive comment to another student’s post.
Important Notes:
- Textbook Chapter 7, “Target Market,” pages 105-122, provides additional detail about this topic.
- You will revise this week’s discussion post as part of your work on the Week 5 assignment, Marketing Plan and Budget.
- Start your response with a brief description of your business (no more than 3 sentences). Specify your company name, what business you are in, and the specific product(s) or service (s) you plan to sell.
- A substantive comment is at least 4-6 substantive sentences in length, sharing examples, your perspective, resources, your experience, making connections, asking questions, etc.
