Final Project Guidelines: Health Care Services Marketing Plan Throughout this course, you will engage in a project that requires you to apply your skills in the development of a health care services marketing plan. You will select a target audience and community for your health care services marketing plan. The plan includes a background description of the problem the health care service will address as well as a rationale for the health care service you selected. The Final Project requires that you develop a marketing strategy and identify strategies to engage in effective public relations. An examination of which social media and other marketing tools you might use for your health care services marketing plan will help you to describe how these tools align with your marketing strategy, goals, and objectives. An implementation plan that includes the time frame, timeline, and any tools needed for effective implementation of your health care services marketing plan will be required. You will also describe how your health care services marketing plan will be evaluated with a special focus on formative and outcome evaluation plans. Through the implementation and evaluation of your health care services marketing plan, you will identify the short-and long-term impacts of your plan for effecting positive social change. Although the Final Project is not due until Week 10, each of the 8 components of the Final Project will have its own due date as follows: Component 1 (due in Week 2) Component 2 (due in Week 4) Component 3 (due in Week 5) Component 4 (due in Week 6) Component 5 (due in Week 7) Component 6 (due in Week 8) Component 7 (due in Week 9) Component 8 (due in Week 10 with the final submission) Be sure to pay close attention to project requirements and submission deadlines by reviewing the Project area in each week. © 2015 Laureate Education, Inc. Page 1 of 1 �
