If you were asked to persuade a liberal audience on the negative effects of abortion, how would you do this using the Elaboration Likelihood Model? In your response make sure to reference: Kassin Text, Chadee Theory Book and One Empirical Article at least once each for a minimum of 3 references. (30 pts (Define ELM Model (15 pts) / Explain why & how you will apply ELM using each source above. Each source is worth 5 points for a total of 15 points)).
The article “The Ironic Impact of Activists” claims that the negative stereotypes associated with these activists actually reduces their social change influence. Based on what you know about reducing negative stereotypes, what would you suggest based on the research, for a group to remove its negative stereotype? (30 pts (Explain the claim of negative stereotypes reduce social change influence (10 pts) / Include 4 strategies a group could apply to reduce their negative stereotype/s (5 pts each for 20 pts)).
- Explain attribution theory in the context of the results of the article “Consumers’ Responses to Negative WOM Communication: An Attribution theory Perspective.” Why does it make sense via attribution theory that brand evaluations decreased when the negativity of the WOMC message was attributed to the brand, but brand evaluations increased when the negativity of the WOMC message was attributed to the communicator? (30 Pts(Explain attribution theory in this context (15 pts) / Explain why brand evaluations decreased for brand but increased for communicator (15 pts))
The research on how social comparisons influence the self have been mixed. Some research argues that upward comparisons inspire assimilation, whereas other research argues that upward comparisons lead to feelings of inferiority and a low self-concept. Based on your understanding of how people make social comparisons, what might influence how comparison standards affect a person’s view of themselves? (30 pts (Make a summary statement about social comparisons (10 pts) / Review research on upward comparisons (list 2-3 reasons) (10 pts) / Review research on downward comparisons (list 2-3 reasons) (10 pts))
- (A) Apply the theory of cognitive dissonance to this situation: A republican voting for the democratic candidate. How would you explain this phenomenon based on dissonance theory? (Hint: use the three factors). (30 pts) (10 pts(Explain dissonance theory and why it applies here (4 pts) / Explain each factor of dissonance in relation to this event (2 pts each)). (B) Show how this theory has been supported by the research. (Hint: summarize 2 articles defending this theory). (20 pts(10 pts for each summarized article)).
